So why is it called Miracle Whip? It’s called this because the machine that Kraft used to whip the dressing up was called the miracle whip. Miracle whip was first introduced by Kraft at the Chicago World’s Fair in 1933. It was meant to be a less expensive alternative to mayo by mixing mayo with some other less expensive, yet still yummy ingredients. Today the difference between store bought mayo and Miracle Whip is virtually nothing.