The greatest thing since sliced bread

“The greatest thing since sliced bread” is often said as a joke.  Sliced bread seems mundane and obvious to us.  But although the concept of sliced bread is simple, the machine that slices it is an engineering feat.  Thirteen years in the making, it finally came to be used commercially in 1928.  Sliced bread (obviously) was a huge hit.  And the phrase “greatest thing since sliced bread” was once used as a sincere marketing catch phrase.  In 1943 the government actually banned sliced bread to conserve metal for the war effort. There was such an uproar that the ban was discontinued shortly thereafter.  

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Create a free website or blog at WordPress.com.

%d bloggers like this: