In English we have patrons. These are the customers of a business or a restaurant. In Spanish they have the patrón, this is the boss. Patrón tequila certainly wasn’t named for the customers! No. That tequila is named for the boss. So why the strange discrepancy? Patron in English originally meant protector and comes from the Latin word patronus meaning father. This is why in Spanish it means boss. In English, patron became a name of respect for regular customers. This tradition became so widely accepted that now in English it ONLY means customer. But this isn’t far from the truth, since in todays competitive businesses the patrons are in a real sense the boss.