Fruit of the Loom is a play on words from the biblical phrase ‘Fruit of the womb’ (meaning children). A textile merchant in Providence, Rhode Island named Rufus Skeel , applied his daughters paintings of apples to each bolt of fabric he sold. When the textile mill owner, Robert Knight, who sold Skeel his goods, came to visit the store saw these painted apples he determined that he had found the perfect picture to represent his brand. The name Fruit of the Loom soon followed. Mr. Knight trademarked his new brand earning him just the 418th trademark number.