An Italian would have no idea what fettuccine Alfredo is. In Italy, this butter and parmesan sauce would be called “fettuccine burro (butter) e parmigiano” or “in bianco”. But if you’ve ever been guilty of ordering Chicken McNuggets at Wendy’s you know that foods can become branded. Alfredo Di Lelio renamed this plain butter sauce fettuccine Alfredo in his popular, tourist-laden restaurant in Rome. Visits from Hollywood stars destined his restaurant to be a go to spot for American tourists. And just like the regular old nugget can never lose the title ‘Mc’, regular old butter and parmesan sauce can’t lose the name Alfredo – at least in America. The Di Lelio family still owns a restaurant preserving the tradition of Alfredo sauce called Il Vero Alfredo in Rome.